2025 GROUP

We worked with Jose Stewart of the The 2025 Group to create a community-focused promotional film designed to challenge perceptions of Grimsby and encourage a more positive conversation about the town's future. With major regeneration projects and investment underway, the goal was to produce a video that celebrated local pride while inspiring residents to embrace the opportunities ahead.

The creative development process played a key role in the success of the project. Our original concept followed a slower, more corporate style, but as the project evolved, we recognised that this approach didn't reflect the authentic character of Grimsby. Instead, we completely reimagined the film's tone, creating a more energetic, direct and personality-driven campaign that captured the town's honest, hardworking and down-to-earth spirit. Working with well-known local figures, including Lloyd Griffith and Tommy Turgoose, we developed a piece that felt genuine, engaging and distinctly local.

The final video resonated strongly with audiences, gaining significant traction across social media, generating widespread local engagement and attracting national media attention. Featured by major news outlets, the campaign helped shine a positive spotlight on Grimsby and demonstrated the power of authentic storytelling to connect communities and drive meaningful conversations.

Services: Community Video Production • Promotional Video Production • Creative Development • Campaign Concept Creation • Brand & Place Marketing • Interview & Presenter Filming • Local Authority & Community Content • Video Production Strategy • Social Media Campaign Content • Video Editing • Colour Grading • Storytelling for Organisations • Public Engagement Campaigns • Regional Marketing Content • Grimsby Video Production